{"id":17483,"date":"2017-03-22T15:57:16","date_gmt":"2017-03-22T19:57:16","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=17483"},"modified":"2020-09-08T14:28:59","modified_gmt":"2020-09-08T18:28:59","slug":"seriously-google-can-you-just-make-exact-match-exact","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2017\/03\/22\/seriously-google-can-you-just-make-exact-match-exact\/","title":{"rendered":"Seriously, Google, Can You Just Make Exact Match Exact?"},"content":{"rendered":"<p><a href=\"http:\/\/searchengineland.com\/seriously-google-can-just-make-exact-match-exact-271593\">Daniel Gilbert<\/a>:<\/p>\n<blockquote cite=\"http:\/\/searchengineland.com\/seriously-google-can-just-make-exact-match-exact-271593\"><p>A few years ago (2014), Google <a href=\"http:\/\/searchengineland.com\/farewell-pure-exact-match-google-will-soon-force-campaigns-close-variants-enabled-200615\">eliminated advertisers&rsquo; ability to exclude close variants<\/a> as part of &ldquo;exact match,&rdquo; and they got away with it. People were angry. The industry suffered a blow. But people gradually moved on.<\/p><p>Now they&rsquo;re messing with exact match again, but this time they&rsquo;ve gone too far.<\/p><p>In the new exact match universe, an &ldquo;exact match&rdquo; can include close variants of the keywords and can also include the same words, but in an entirely different order. Google is denying the importance of syntax, at the expense of the industry and, ultimately, itself.<\/p><\/blockquote>\n<p>The article is about AdWords, but the general Google Web search seems to also find matches that don&rsquo;t actually contain the quoted words in sequence.<\/p>","protected":false},"excerpt":{"rendered":"<p>Daniel Gilbert: A few years ago (2014), Google eliminated advertisers&rsquo; ability to exclude close variants as part of &ldquo;exact match,&rdquo; and they got away with it. People were angry. The industry suffered a blow. But people gradually moved on.Now they&rsquo;re messing with exact match again, but this time they&rsquo;ve gone too far.In the new exact [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2020-09-08T18:29:01Z","apple_news_api_id":"8c5460d6-7a52-4025-9819-9a3d99b354d0","apple_news_api_modified_at":"2020-09-08T18:29:01Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AjFRg1npSQCWYGZo9mbNU0A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,1928,51,343,96],"class_list":["post-17483","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-adwords","tag-google","tag-search","tag-web"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/17483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=17483"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/17483\/revisions"}],"predecessor-version":[{"id":17484,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/17483\/revisions\/17484"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=17483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=17483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=17483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}