{"id":15965,"date":"2016-10-06T14:29:25","date_gmt":"2016-10-06T18:29:25","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=15965"},"modified":"2018-02-06T16:33:56","modified_gmt":"2018-02-06T21:33:56","slug":"experimenting-with-app-store-search-ads","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2016\/10\/06\/experimenting-with-app-store-search-ads\/","title":{"rendered":"Experimenting With App Store Search Ads"},"content":{"rendered":"<p><a href=\"http:\/\/www.glimsoft.com\/09\/29\/experimenting-with-app-store-search-ads\/\">Glimsoft<\/a>:<\/p>\n<blockquote cite=\"http:\/\/www.glimsoft.com\/09\/29\/experimenting-with-app-store-search-ads\/\">\n<p>I am very excited about Search Ads, and I plan to invest into them heavily (both in terms of money and time). I will keep this post updated, and will do my best to collect all the news about it to make this a one-stop place for all the relevant resources.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/twitter.com\/jamesthomson\/status\/783990240247705601\">James Thomson<\/a>:<\/p>\n<blockquote cite=\"https:\/\/twitter.com\/jamesthomson\/status\/783990240247705601\"><p>The App Store search ads keyword config suggests the trademarks of other companies by default&#8230; I declined, @tapbot_paul.<\/p><\/blockquote>\n<p>There are no search ads in the Mac App Store, due to neglect.<\/p>\n<p>Previously: <a href=\"http:\/\/mjtsai.com\/blog\/2016\/06\/16\/early-app-store-search-ads-fail\/\">Early App Store Search Ads Fail<\/a>.<\/p>\n<p>Update (2016-10-07): <a href=\"http:\/\/www.joecieplinski.com\/blog\/2016\/10\/07\/the-man-who-passes-the-sentence\/\">Joe Cieplinski<\/a>:<\/p>\n<blockquote cite=\"http:\/\/www.joecieplinski.com\/blog\/2016\/10\/07\/the-man-who-passes-the-sentence\/\">\n<p>Is it or is it not ethical to bid on keywords that are your competitor&rsquo;s app name?<\/p>\n<p>Why is this a question? Of course it&rsquo;s ethical.<\/p>\n<p>[&#8230;]<\/p>\n<p>Now, if Apple&rsquo;s ads allowed us to spread lies about our competitor&rsquo;s apps, that would be a different story. If I named my app something confusingly similar to my competition in order to fool someone into thinking they were buying the other product, that&rsquo;s completely unethical. But these ads are simply giving customers more information. Customers deserve to make the most informed decision possible. They <em>deserve<\/em> to know your app exists, and that it might actually be better for them.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Glimsoft: I am very excited about Search Ads, and I plan to invest into them heavily (both in terms of money and time). I will keep this post updated, and will do my best to collect all the news about it to make this a one-stop place for all the relevant resources. James Thomson: The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[91,1622,101,31,1380,30,39,1381,343,1365],"class_list":["post-15965","post","type-post","status-publish","format-standard","hentry","category-technology","tag-appstore","tag-app-store-search-ads","tag-business","tag-ios","tag-ios-10","tag-mac","tag-macappstore","tag-macos-10-12","tag-search","tag-trademark"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=15965"}],"version-history":[{"count":2,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15965\/revisions"}],"predecessor-version":[{"id":15977,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15965\/revisions\/15977"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=15965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=15965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=15965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}