{"id":15843,"date":"2016-09-28T16:10:44","date_gmt":"2016-09-28T20:10:44","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=15843"},"modified":"2016-09-28T16:10:44","modified_gmt":"2016-09-28T20:10:44","slug":"overcast-tries-ads","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2016\/09\/28\/overcast-tries-ads\/","title":{"rendered":"Overcast Tries Ads"},"content":{"rendered":"<p><a href=\"https:\/\/marco.org\/2016\/09\/09\/overcast-ads\">Marco Arment<\/a>:<\/p>\n<blockquote cite=\"https:\/\/marco.org\/2016\/09\/09\/overcast-ads\">\n<p>If any new patron-only features are widely demanded, I&rsquo;ll be stuck with the year-one problem again. If not, they won&rsquo;t bring in enough money. The latter is more likely: what most people want (and will pay for) is pretty well covered by Overcast&rsquo;s current features.<\/p>\n<p>[&#8230;]<\/p>\n<p>Charging money only works in scarcity, but most kinds of software are no longer scarce, especially on iPhone. Whatever I charge money for, someone else can give away, and vice versa. For instance, most of my competitors now offer a dark theme at no additional charge, but if I give mine away without any other changes, I&rsquo;ll go out of business.<\/p>\n<p>[&#8230;]<\/p>\n<p>The content industries figured out the solution a long time ago. If 97% of my users can&rsquo;t or would rather not pay, but they spend substantial time in the app every day, the solution is probably ads.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Marco Arment: If any new patron-only features are widely demanded, I&rsquo;ll be stuck with the year-one problem again. If not, they won&rsquo;t bring in enough money. The latter is more likely: what most people want (and will pay for) is pretty well covered by Overcast&rsquo;s current features. [&#8230;] Charging money only works in scarcity, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[354,101,31,26,647,112],"class_list":["post-15843","post","type-post","status-publish","format-standard","hentry","category-technology","tag-advertising","tag-business","tag-ios","tag-iosapp","tag-overcast","tag-podcasts"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=15843"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15843\/revisions"}],"predecessor-version":[{"id":15844,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15843\/revisions\/15844"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=15843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=15843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=15843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}