{"id":15686,"date":"2016-08-29T12:56:48","date_gmt":"2016-08-29T16:56:48","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=15686"},"modified":"2016-08-29T12:56:48","modified_gmt":"2016-08-29T16:56:48","slug":"what-i-learned-from-10-years-of-doing-pr-for-apple","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2016\/08\/29\/what-i-learned-from-10-years-of-doing-pr-for-apple\/","title":{"rendered":"What I Learned From 10 Years of Doing PR for Apple"},"content":{"rendered":"<p><a href=\"https:\/\/hbr.org\/2016\/07\/what-i-learned-from-10-years-of-doing-pr-for-apple\">Cameron Craig<\/a>:<\/p>\n<blockquote cite=\"https:\/\/hbr.org\/2016\/07\/what-i-learned-from-10-years-of-doing-pr-for-apple\">\n<p>We didn&rsquo;t work with long media lists. Instead, we focused on a relatively small number of reporters who we believed set the tone for others to follow. We&rsquo;d offer these reporters such things as exclusive interviews, following a launch or first shot at reviewing new products. By keeping the number small, our hands-on approach was more manageable. After the initial coverage from influencers, we&rsquo;d expand our reach to regional reporters and trade publications.<\/p>\n<p>[&#8230;]<\/p>\n<p>Most importantly, respect your brand. That&rsquo;s the biggest lesson of all that I learned at Apple. It&rsquo;s your biggest asset and you have to protect it. Think twice before giving away your products in a raffle. Think carefully about what other brands you associate with.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Cameron Craig: We didn&rsquo;t work with long media lists. Instead, we focused on a relatively small number of reporters who we believed set the tone for others to follow. We&rsquo;d offer these reporters such things as exclusive interviews, following a launch or first shot at reviewing new products. By keeping the number small, our hands-on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[38,663],"class_list":["post-15686","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-marketing"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=15686"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15686\/revisions"}],"predecessor-version":[{"id":15687,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/15686\/revisions\/15687"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=15686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=15686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=15686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}