{"id":1471,"date":"2007-06-04T17:23:08","date_gmt":"2007-06-04T21:23:08","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/2007\/06\/04\/iphone-ads\/"},"modified":"2007-06-04T17:23:44","modified_gmt":"2007-06-04T21:23:44","slug":"iphone-ads","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2007\/06\/04\/iphone-ads\/","title":{"rendered":"iPhone Ads"},"content":{"rendered":"<p>\r\nI&rsquo;ve been <a href=\"http:\/\/mjtsai.com\/blog\/2006\/05\/02\/get-a-mac\/\">critical<\/a> of Apple&rsquo;s advertising in the past, but I agree with <a href=\"http:\/\/daringfireball.net\/2007\/06\/taps\">John Gruber<\/a> that the <a href=\"http:\/\/www.apple.com\/iphone\/ads\/\">iPhone ads<\/a> are very good. There&rsquo;s so much information in them that people like me will want to pause to look at the details of the interface, yet the overall impression is of a product with a clean interface that&rsquo;s effortless to use.\r\n<\/p>\r\n<blockquote cite=\"http:\/\/daringfireball.net\/2007\/06\/taps\">\r\n<p>\r\nBest of all, the experience isn&rsquo;t just short on screen taps, it&rsquo;s high on obviousness. It seems obvious that anyone who can use an iPod or a PC ought to be able to figure out on their own how to use iPhone. The fundamental trick to learn is the magic home button.\r\n<\/p>\r\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>I&rsquo;ve been critical of Apple&rsquo;s advertising in the past, but I agree with John Gruber that the iPhone ads are very good. There&rsquo;s so much information in them that people like me will want to pause to look at the details of the interface, yet the overall impression is of a product with a clean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1471","post","type-post","status-publish","format-standard","hentry","category-technology"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/1471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=1471"}],"version-history":[{"count":0,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/1471\/revisions"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=1471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=1471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=1471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}