{"id":14511,"date":"2016-05-11T12:09:08","date_gmt":"2016-05-11T16:09:08","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=14511"},"modified":"2016-05-18T15:13:19","modified_gmt":"2016-05-18T19:13:19","slug":"new-instagram-icon","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2016\/05\/11\/new-instagram-icon\/","title":{"rendered":"New Instagram Icon"},"content":{"rendered":"<p><a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/new_icon_for_instagram_done_in_house.php\">Armin Vit<\/a>:<\/p>\n<blockquote cite=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/new_icon_for_instagram_done_in_house.php\">\n<p>The skeuomorphic camera icon that has accompanied Instagram until today is a modern-day classic. Not because it&rsquo;s good &mdash; it&rsquo;s not, really &mdash; but because of its omnipresence in users&rsquo; phone screens. I bet it&rsquo;s on the home screen of 99% of people who have the app and who tap it very regularly. When the iPhone first came out &mdash; if you&rsquo;ll remember &mdash; skeuomorphism was the default aesthetic and now, for better or worse, it&rsquo;s all about flat design with a dash of optional gradients so it&rsquo;s no surprise that&rsquo;s where Instagram has headed. If there was any surprise it&rsquo;s that Instagram held on to the skeuomorphism for a relatively long five years.<\/p>\n<p>[&#8230;]<\/p>\n<p>About 75% of the negative reaction will be simply to the fact that it has changed and the other 25% will be to the not-quite-fact that there is a generic aesthetic to the new icon where it could be a &ldquo;camera&rdquo; icon for the upcoming smart microwave from Apple or whatever other user interface you would imagine. This is not to say it&rsquo;s a bad-looking icon, no&#8230; as far as camera icons go, this is quite lovely and has the minimal amount of elements necessary to be recognized as a camera BUT not the minimal amount of elements necessary to be recognized as Instagram.<\/p>\n<\/blockquote>\n<p>It&rsquo;s interesting to compare with <a href=\"http:\/\/forums.macrumors.com\/threads\/instagram-updated-with-brand-new-icon-and-flat-design.1972096\/#post-22888171\">this<\/a> hypothetical flattening of the old icon.<\/p>\n<p>Update (2016-05-12): See also: <a href=\"http:\/\/daringfireball.net\/2016\/05\/instagram_new_look\">John Gruber<\/a>, <a href=\"http:\/\/pxlnv.com\/linklog\/instagrams-new-icon\/\">Nick Heer<\/a>, <a href=\"https:\/\/twitter.com\/dancounsell\/status\/730798774700937216\">Dan Counsell<\/a>.<\/p>\n<p>Update (2016-05-18): See also: <a href=\"http:\/\/www.elischiff.com\/blog\/2016\/5\/18\/instagrams-abomination-part-i\">Eli Schiff<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Armin Vit: The skeuomorphic camera icon that has accompanied Instagram until today is a modern-day classic. Not because it&rsquo;s good &mdash; it&rsquo;s not, really &mdash; but because of its omnipresence in users&rsquo; phone screens. I bet it&rsquo;s on the home screen of 99% of people who have the app and who tap it very regularly. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[34,545,1286,31,26],"class_list":["post-14511","post","type-post","status-publish","format-standard","hentry","category-technology","tag-graphicdesign","tag-icons","tag-instagram","tag-ios","tag-iosapp"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/14511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=14511"}],"version-history":[{"count":4,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/14511\/revisions"}],"predecessor-version":[{"id":14576,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/14511\/revisions\/14576"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=14511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=14511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=14511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}