{"id":13371,"date":"2016-01-29T16:46:35","date_gmt":"2016-01-29T21:46:35","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=13371"},"modified":"2016-01-29T16:46:35","modified_gmt":"2016-01-29T21:46:35","slug":"the-2015-panic-report","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2016\/01\/29\/the-2015-panic-report\/","title":{"rendered":"The 2015 Panic Report"},"content":{"rendered":"

Cabel Sasser<\/a>:<\/p>\n

\n

iOS Revenue. I brought this up last year and we still haven’t licked it. We had a change of heart — well, an experimental change of heart — and reduced<\/em> the price of our iOS apps in 2015 to normalize them at $9.99 or less, thinking that was the upper limit and\/or sweet spot for iOS app pricing. But it didn’t have a meaningful impact on sales.<\/p>\n

More and more I’m beginning to think we simply made the wrong type of apps for iOS — we made professional tools that aren’t really “in demand” on that platform — and that price isn’t our problem, but interest is.<\/p>\n

[…]<\/p>\n

One of our interesting app experiments — an app to share and discover music — was 95% done, had a beautiful interface and some interesting ideas, plus a complete server-side component… then got shelved. It wasn’t an easy decision. It was mostly worries about revenue — it doesn’t seem possible that you can charge money for a social app in 2016, since mass adoption is critical. And is advertising really a thing we want to do? This is maybe one of the only times I wished we were a startup — with a “release now, figure out how to make money later” culture — but we’re not.<\/p>\n

[…]<\/p>\n

Later in the year should see a brand-new, major update to Transmit, that will increase speed, add Panic Sync, seriously expand protocol support, and more. A Transmit overhaul is long overdue and we are extremely excited to get this out to the world in 2016. (One open question: will we distribute it in the Mac App Store? Hmm…)<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Cabel Sasser: iOS Revenue. I brought this up last year and we still haven’t licked it. We had a change of heart — well, an experimental change of heart — and reduced the price of our iOS apps in 2015 to normalize them at $9.99 or less, thinking that was the upper limit and\/or sweet spot for iOS […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[101,31,30,39,420,243],"class_list":["post-13371","post","type-post","status-publish","format-standard","hentry","category-technology","tag-business","tag-ios","tag-mac","tag-macappstore","tag-panic","tag-transmit"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=13371"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13371\/revisions"}],"predecessor-version":[{"id":13372,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13371\/revisions\/13372"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=13371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=13371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=13371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}