{"id":13314,"date":"2016-01-20T16:56:44","date_gmt":"2016-01-20T21:56:44","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=13314"},"modified":"2016-01-20T19:52:19","modified_gmt":"2016-01-21T00:52:19","slug":"shush-is-now-swish","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2016\/01\/20\/shush-is-now-swish\/","title":{"rendered":"Shush Is Now Swish"},"content":{"rendered":"<p><a href=\"https:\/\/red-sweater.com\/blog\/3123\/shush-is-now-swish\">Daniel Jalkut<\/a> (<a href=\"https:\/\/twitter.com\/danielpunkass\/status\/689826607037583360\">tweet<\/a>):<\/p>\n<blockquote cite=\"https:\/\/red-sweater.com\/blog\/3123\/shush-is-now-swish\">\n<p>A little over a year ago, I received a message from Apple that another developer had challenged my use of their trademark. Although I had been using the trademark myself for 7 years, they filed a trademark registration, and set to work demanding that I, and probably others, cease using the mark. I pushed back as long and as hard as I felt that I could without risking huge legal costs. I am confident that if I could justify the expense of defending the trademark, I would have prevailed because of my clear prior use of the mark. I could not, however, justify that cost. Hence the name change to Swish.<\/p>\n<p>[&#8230;]<\/p>\n<p>Before the trademark issue came to a head, I had built and submitted a version for Apple TV. [&#8230;] Apple deemed the app too simplistic and suggested that I add more functionality.<\/p>\n<\/blockquote>\n<p>It seems useful enough to me.<\/p>","protected":false},"excerpt":{"rendered":"<p>Daniel Jalkut (tweet): A little over a year ago, I received a message from Apple that another developer had challenged my use of their trademark. Although I had been using the trademark myself for 7 years, they filed a trademark registration, and set to work demanding that I, and probably others, cease using the mark. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[615,31,26,209,1334],"class_list":["post-13314","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple-tv","tag-ios","tag-iosapp","tag-legal","tag-tvos-app"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=13314"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13314\/revisions"}],"predecessor-version":[{"id":13327,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13314\/revisions\/13327"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=13314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=13314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=13314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}