{"id":13178,"date":"2015-12-23T16:51:08","date_gmt":"2015-12-23T21:51:08","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=13178"},"modified":"2015-12-31T10:55:59","modified_gmt":"2015-12-31T15:55:59","slug":"netflixs-new-compression-strategy","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2015\/12\/23\/netflixs-new-compression-strategy\/","title":{"rendered":"Netflix&rsquo;s New Compression Strategy"},"content":{"rendered":"<p><a href=\"https:\/\/donmelton.com\/2015\/12\/21\/what-the-new-video-compression-strategy-from-netflix-means-for-apple-and-amazon\/\">Don Melton<\/a> (<a href=\"https:\/\/news.ycombinator.com\/item?id=10783434\">comments<\/a>):<\/p>\n<blockquote cite=\"https:\/\/donmelton.com\/2015\/12\/21\/what-the-new-video-compression-strategy-from-netflix-means-for-apple-and-amazon\/\">\n<p>To do that, Netflix will transcode every one of their videos a bazillion times at different resolutions and at different bitrates, finally selecting the smallest one for a particular title that doesn&rsquo;t suck visually. Seriously, their algorithm for all of this is quite clever.<\/p>\n<p>[&#8230;]<\/p>\n<p>But can Apple and Amazon sell 1080p videos &mdash; averaging about 5000 Kbps now &mdash; at bitrates as low as 2000 Kbps &mdash; less than half that average size &mdash; without a perceived loss of value?<\/p>\n<\/blockquote>\n<p>Update (2015-12-31): <a href=\"http:\/\/pxlnv.com\/linklog\/netflixs-new-video-compression-scheme\/\">Nick Heer<\/a>:<\/p>\n<blockquote cite=\"http:\/\/pxlnv.com\/linklog\/netflixs-new-video-compression-scheme\/\"><p>I don&rsquo;t see why they couldn&rsquo;t. From my experiences with a non-technical crowd, they don&rsquo;t care about video bitrate, likely because video isn&rsquo;t marketed on <em>bitrate<\/em> but <em>size<\/em>.<\/p><\/blockquote>\n<p>However, the file sizes are clearly visible in iTunes, however.<\/p>","protected":false},"excerpt":{"rendered":"<p>Don Melton (comments): To do that, Netflix will transcode every one of their videos a bazillion times at different resolutions and at different bitrates, finally selecting the smallest one for a particular title that doesn&rsquo;t suck visually. Seriously, their algorithm for all of this is quite clever. [&#8230;] But can Apple and Amazon sell 1080p [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[661,101,357,189,663,157,227,97],"class_list":["post-13178","post","type-post","status-publish","format-standard","hentry","category-technology","tag-amazon-instant-video","tag-business","tag-compression","tag-itunesstore","tag-marketing","tag-music","tag-netflix","tag-video"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=13178"}],"version-history":[{"count":3,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13178\/revisions"}],"predecessor-version":[{"id":13191,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/13178\/revisions\/13191"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=13178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=13178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=13178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}