{"id":10369,"date":"2014-12-21T15:49:04","date_gmt":"2014-12-21T20:49:04","guid":{"rendered":"http:\/\/mjtsai.com\/blog\/?p=10369"},"modified":"2014-12-21T15:49:04","modified_gmt":"2014-12-21T20:49:04","slug":"crossy-road","status":"publish","type":"post","link":"https:\/\/mjtsai.com\/blog\/2014\/12\/21\/crossy-road\/","title":{"rendered":"Crossy Road"},"content":{"rendered":"<p><a href=\"http:\/\/www.smh.com.au\/digital-life\/games\/how-andy-and-matt-are-making-a-motza-by-wasting-your-time-with-crossy-road-20141217-1276j5.touch.html\">Ben Grubb<\/a>:<\/p>\n<blockquote cite=\"http:\/\/www.smh.com.au\/digital-life\/games\/how-andy-and-matt-are-making-a-motza-by-wasting-your-time-with-crossy-road-20141217-1276j5.touch.html\"><p>A new iPhone game created by two Australians and downloaded by more than 7.1 million people so far has wasted approximately 566 years of players&rsquo; time while earning its creators a seven-figure income.<\/p><p>Called <a href=\"http:\/\/www.crossyroad.com\/\"><i>Crossy Road<\/i><\/a> and built by Victorians <a href=\"http:\/\/www.andrewsum.com\/\">Andrew Sum<\/a>, 24, and <a href=\"http:\/\/www.klicktock.com\/\">Matthew Hall<\/a>, 39, the addictive app is a mix between 1981 arcade game <i><a href=\"http:\/\/en.wikipedia.org\/wiki\/Frogger\">Frogger<\/a><\/i> and the wildly popular <i><a href=\"http:\/\/www.smh.com.au\/digital-life\/games\/the-mysterious-takedown-of-the-flappy-bird-app-20140210-32bje.html\">Flappy Bird<\/a>, <\/i>released earlier this year.<\/p><p>[&#8230;]<\/p><p>&ldquo;Everyone else [in the industry] will tell you you need to squeeze people and you need to do this and hide [some things] behind a paywall,&rdquo; Hall said.<\/p><p>&ldquo;[You&rsquo;re told that] if you&rsquo;re not making a Clash of Clans clone you are doing it wrong. I felt very, very strongly that there were other ways of doing this.&rdquo;<\/p><\/blockquote>\n<p>Via <a href=\"http:\/\/atp.fm\/episodes\/96\">Accidental Tech Podcast<\/a>, which also contains an epic spatial rant from Siracusa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ben Grubb: A new iPhone game created by two Australians and downloaded by more than 7.1 million people so far has wasted approximately 566 years of players&rsquo; time while earning its creators a seven-figure income.Called Crossy Road and built by Victorians Andrew Sum, 24, and Matthew Hall, 39, the addictive app is a mix between [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[101,1094,418,31,26],"class_list":["post-10369","post","type-post","status-publish","format-standard","hentry","category-technology","tag-business","tag-crossy-road","tag-game","tag-ios","tag-iosapp"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/10369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/comments?post=10369"}],"version-history":[{"count":1,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/10369\/revisions"}],"predecessor-version":[{"id":10370,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/posts\/10369\/revisions\/10370"}],"wp:attachment":[{"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/media?parent=10369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/categories?post=10369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtsai.com\/blog\/wp-json\/wp\/v2\/tags?post=10369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}