During this five year journey hundreds of members of the wider Mozilla community came together with a shared vision to disrupt the app ecosystem with the power of the open web. I’d like to reflect on our successes, our failures and the lessons we can learn from the experience of taking an open source browser based mobile operating system to market.
In a rush to get to market we imitated the app store model with packaged apps, adding to the problem we set out to solve. Lost focus on what makes the web the web (URLs). Too much focus on the client side rather than the server side of the web stack.
After realising “open” on its own doesn’t sell, ultimately chose a strategy to compete mainly on price, which is just a race to the bottom. Suffered from a lack of product leadership and direction after the initial launch.
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