Tuesday, January 3, 2017 [Tweets] [Favorites]

Anil Dash’s Advice for Twitter

Anil Dash:

I don’t think that smart people at Twitter haven’t thought of these ideas: I’m merely emphasizing that nobody on the outside can tell if they did or not. So you have to ship. You have to launch new features, tell users what they are, and explain why you made them.

[…]

Your relationship with Wall Street investors (and, to some degree, with advertisers) is fundamentally broken because you’ve gotten trapped into using the wrong metrics to measure the success or progress of Twitter. […] Meanwhile, do you know how many new video creators joined YouTube this quarter? Me neither! You know why? Because all the good videos are on YouTube! What percentage of people who visit YouTube each month are logged in? What percentage ever uploaded a video? Answer: Nobody gives a shit. Because YouTube inarguably drives culture, and people (and advertisers!) want to be part of that.

Via John Gruber:

By measuring the wrong things, not only is Twitter not being rewarded for what it is doing well, but it’s also providing motivation to Twitter to allow bad behavior.

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