So how do you do that? Three ways:
- Charge them for something that helps them make money.
- Charge them for an emotional experience.
- Don’t charge them, charge someone else for helping that someone else make money.
So what to do if you’re an indie developer? Pick a strategy. Most seem to be going with #2, and that’s fine. But I highly recommend you charge $0 up-front and build an emotional connection strong enough to charge more later.
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