Saturday, July 19, 2014

Google, Roboto and Design PR

Khoi Vinh:

I don’t point this out to mock or criticize the author’s errors or misconceptions about what goes into designing typefaces, but rather in fact to marvel at how well Google is selling the story of its design efforts.

There’s essentially no news in this article other than, “Google has revised Roboto using some recent best practices of type design.” And yet the Mountain View company has been able to spin that non-story into a story that claims that the company is fundamentally reinventing typography.

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