The first number [13.3] is the percentage that music downloads have decreased in Q1 of this year compared with 2013. This is on the heels of a 5% decrease last year, so it’s looking like the decline is picking up speed.
It’s pretty clear when it comes to the choice between buying downloads or using a streaming service, customers are beginning to choose streaming. But so far, Apple has sat out of the subscription music trend. After all, the Book of Jobs says that customers wanted to own rather than rent music.
I thought Jobs was right about this. I don’t want to have to subscribe to anything. But clearly lots of people think otherwise. Maples suggests that Apple would keep the streaming service separate from iTunes, as a hedge.
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