We honestly believe we build some of the best, most polished apps in the world. We sweat so many details, yet users are waiting for them to go on sale, simply because that’s the way things have been done. We now know that volatile pricing is not sustainable for us and wrong for so many reasons.
The audience on the Mac App Store is not yet large enough to sustain low prices (like the iPhone can, sometimes) – it’s just not feasible. If companies keep selling software at bargain basement prices without a large enough market, it doesn’t end well – they go out of business and if that happens, the very people who love great apps lose too.
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