I just watched a new Amazon Kindle app ad on TV. […] While the primary message is that there are Kindle apps on lots of mobile devices, the secondary message that can’t be missed is that it is easy to switch from iPhone to Android.
The first step might be to say they must use our payment system for everything, including books (triggered by the newspapers and magazines).
Which is exactly what they did. This exchange makes it sound as though Apple’s motivation was to limit users’ flexibility rather than making it easier for them to buy content (as some people had suggested at the time). However, I don’t see how this makes actually makes it more difficult to switch to Android. I guess that’s what iBooks is for.
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