This deflation in software pricing isn’t inevitable. It simply needs two things. First, developers need to price their software realistically. Sure, they can run promotions from time to time, dropping their prices to $2 or so to get their apps noticed, but they need to maintain realistic prices that reflect the value of their work. Second, developers who sell Mac software at more than $5 or so simply must offer demo versions on their web sites. This is not just a courtesy, but should be an obligation. Expecting someone to drop $50 on an app they haven’t tried is simply foolish. Finally, Apple should offer a way for developers to provide demo versions of software from the Mac App Store.