Over-Promise and Under-Deliver

Paul Kafasis: You’ve likely seen the Apple ad featuring Samuel L. Jackson using Siri. If you’ve used Siri yourself, however, you know the disclaimer of “Sequences shortened” is more than an understatement. They’ve edited out the inevitable “No.…NO.…NO!” as well as significant quantities of exasperated sighs. After hearing Jackson say the word “hotspacho” for the … Continue reading Over-Promise and Under-Deliver