Why the Video Pros Are Moving Away From Apple

Jacqui Cheng: Which came first: Apple’s creative pro market shrinking, which might have led to dramatic changes in Final Cut Pro; or Apple’s cavalier attitude toward legacy features, which might have frightened video editors? According to the professionals we spoke to, there was already signs of an industry shift to Avid before FCPX came along, … Continue reading Why the Video Pros Are Moving Away From Apple