Monday, September 19, 2011

Netflix and Qwikster

Reed Hastings:

Another advantage of separate websites is simplicity for our members. Each website will be focused on just one thing (DVDs or streaming) and will be even easier to use. A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated. So if you subscribe to both services, and if you need to change your credit card or email address, you would need to do it in two places. Similarly, if you rate or review a movie on Qwikster, it doesn’t show up on Netflix, and vice-versa.

The recent pricing changes didn’t bother me, but splitting the service into two sites seems like a terrible idea. How does removing integrated search, queues, and ratings help customers? I thought the idea was to leverage the DVD customer base to grow their streaming business. As a DVD subscriber, the convenience of Netflix streaming is gone, so I may as well look to other streaming services first, ones that offer content à la carte.

I like this comment by Jeremiah Cohick:

You’re continuing to make a classic mistake: thinking you’re something different than what everyone believes you are. You’re not a DVD company and a streaming company: you’re where I go to watch movies. That’s it. The future clearly is streaming, but by separating and charging more for access, you’re wildly less valuable to me. I’ll likely cancel. You haven’t listened to customer feedback. You’re delusional and you’re lost.

The “explanation” from Hastings makes things less clear than before. I can only guess that they have some other major business change planned but as of yet unannounced.

2 Comments

[...] Netflix and Qwikster → 4 seconds ago [...]

That’s a big part of why I cancelled my subscription. I’m actually an employee and subscriber of DISH Network, and although I get most of my entertainment through my satellite dish I still enjoyed the convenience Netflix provided. I looked at it as kind of a supplement to my regular programming. But fortunately there’s something even better now. I was psyched when I heard about the Blockbuster Movie Pass, it’s similar to Netflix (or what Netflix was, rather) in that I get dvd’s/blu-rays in the mail (although better because there’s the option for in-store exchanges), there’s a ton of streaming content, but there’s also 20 premium movie channels and the ability to rent games! So it ends up blowing Netflix away. And it’s only $10 a month. Plus if you sign up for DISH now you can get 12 months of Blockbuster free. I can’t wait until it starts on October 1st. Check out the details here: http://bit.ly/pzsPYW

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