It’s not clear to me why Apple does this at all. If I launch an app from the fifth home screen, is it highly likely that the next app I want to launch is also on that home screen? If I launch an app from inside a folder, is it highly likely that the next app I want to launch is also inside that folder? Probably not. So why not just send me to the first home screen when I hit home? That way, I always know where I end up when I hit «home».

And, of course, only large companies and publishers can bear these costs. My fear is that It’s only a matter of time before developers find the risks and expenses prohibitive and retreat to the safety of a larger organization. We’ll be going back to square one.