I’d say it was worth it, but not in the way people would expect. It was worth it to me in that I got a nice check afterwards without having my sales adversely affected. As for exposure, there may be better ways to get people to know about your app without practically giving it to them. I don’t have a paid upgrade planned out yet so that was not even a consideration for me. For me to do it again, I think I would have to be offered a good deal, percentage-wise. My sense is that these promotions are more effective in the short term than long term.