Comments on: Independent Web Publishing http://mjtsai.com/blog/2003/07/09/independent_web_publishin/ Sat, 20 Mar 2010 14:01:58 -0700 http://wordpress.org/?v=2.9 hourly 1 By: John Gruber http://mjtsai.com/blog/2003/07/09/independent_web_publishin/comment-page-1/#comment-355 John Gruber Tue, 30 Nov 1999 00:00:00 +0000 /?p=557#comment-355 That's a good point regarding my argument that impression-based ads lead to pandering over-hyped articles -- that can't the same argument be used for click-thru-based ads? I have no evidence to back this up, but my suspicion is that it doesn't quite work the same way. I think most of the people who are clicking the ads at Daring Fireball, and whom I hope will continue to do so, are regular readers. This week is an anamoly because I'm getting a lot of traffic because of an article that is about the ads themselves. But in the long run, in normal weeks, I suspect that casual visitors to Daring Fireball are much less likely to click the ads than are regular readers. That's a good point regarding my argument that impression-based ads lead to pandering over-hyped articles -- that can't the same argument be used for click-thru-based ads?

I have no evidence to back this up, but my suspicion is that it doesn't quite work the same way. I think most of the people who are clicking the ads at Daring Fireball, and whom I hope will continue to do so, are regular readers.

This week is an anamoly because I'm getting a lot of traffic because of an article that is about the ads themselves. But in the long run, in normal weeks, I suspect that casual visitors to Daring Fireball are much less likely to click the ads than are regular readers.

]]>