Comments on: Independent Web Publishing http://mjtsai.com/blog/2003/07/09/independent_web_publishin/ Thu, 04 Dec 2008 21:42:12 +0000 http://wordpress.org/?v=2.5.1 By: John Gruber http://mjtsai.com/blog/2003/07/09/independent_web_publishin/#comment-355 John Gruber Wed, 31 Dec 1969 16:00:00 +0000 /?p=557#comment-355 That's a good point regarding my argument that impression-based ads lead to pandering over-hyped articles -- that can't the same argument be used for click-thru-based ads? I have no evidence to back this up, but my suspicion is that it doesn't quite work the same way. I think most of the people who are clicking the ads at Daring Fireball, and whom I hope will continue to do so, are regular readers. This week is an anamoly because I'm getting a lot of traffic because of an article that is about the ads themselves. But in the long run, in normal weeks, I suspect that casual visitors to Daring Fireball are much less likely to click the ads than are regular readers. That's a good point regarding my argument that impression-based ads lead to pandering over-hyped articles -- that can't the same argument be used for click-thru-based ads?

I have no evidence to back this up, but my suspicion is that it doesn't quite work the same way. I think most of the people who are clicking the ads at Daring Fireball, and whom I hope will continue to do so, are regular readers.

This week is an anamoly because I'm getting a lot of traffic because of an article that is about the ads themselves. But in the long run, in normal weeks, I suspect that casual visitors to Daring Fireball are much less likely to click the ads than are regular readers.

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